Clinic Directors
Jill Blakeway M.Sc. L. Ac.
Jill Blakeway is licensed and board certified acupuncturist, clinical herbalist, author and speaker. She is the founder of the YinOva Center where she specializes in the care of women and children. As a former Professor of Asian Medicine at Mercy College, Jill taught Chinese medicine for many years and was the Head of the Acupuncture Service at Lutheran Hospital in Brooklyn, where she provided pain relief to mothers in labor.
A gifted and intuitive acupuncturist and herbalist, Jill’s skill is in taking a system of medicine that is 3,500 years old and focusing this wisdom on the problems of modern women living in New York City. Women come to her for help with a range of conditions such PMS, migraines, infertility, low libido, digestive issues and imbalances at menopause. When it comes to pediatrics, New York Moms appreciate her safe, natural solutions for a wide variety of childhood ailments from constipation to bed wetting.
Jill is known for her warm, empathetic connection with her patients as she helps them navigate health challenges. In 2005 the New York Times named Jill as one of the top acupuncturists of the year, referring to her as a “fertility goddess”. Jill is known for her work enhancing the fertility of women who are having trouble conceiving. She has helped countless women to achieve a healthy pregnancy and some of their stories can be found here.
Jill is the co-author of Making Babies: A Proven 3-Month Program for Maximum Fertility which was published by Little Brown in 2009 and The Fertility Plan published by Virago in the UK. She makes regular appearances on TV and radio to talk about the benefits of natural medicine.
Jill divides her time between New York City and Upstate New York where she lives with her husband Noah, daughter Emma and their dog Louie.
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Noah Rubinstein, L. Ac.
Noah is a Board certified and New York State Licensed Acupuncturist and Chinese Herbalist. He received his Masters of Traditional Oriental Medicine from Pacific College of Oriental Medicine in San Diego where he graduated Magna Cum Laude. Noah has also trained in China at the Chengdu University of Traditional Chinese Medicine and The Nan Cheng University Hospital.
Noah has been in private practice since 1997. He has been a Faculty member at The Pacific College of Oriental Medicine and has taught at the Mercy College Asian Medicine Program. He has been clinical supervisor at both schools as well as at Yonkers General Hospital and Sound Shore Medical Center.
In 2003 Noah co-founded Longevity Health, a multidisciplinary health center in Manhattan.
Noah was a Paramedic with New York City’s Emergency Medical Service 1990-1995.
Noah maintains general family practices in Manhattan and Upstate New York. Known for his work with Broadway performers, Noah specializes in treating musculoskeltal injuries. At YinOva he also draws on a wealth of experience to treat men’s reproductive health as well as respiratory concerns. Whether treating sports injuries, chronic illness or creating a preventative program, he provides supportive care by taking into account the needs of the individual patient, and making them a part of their own healing process.
With a Western medical background as well, Noah recognizes and uses the benefits of each type of practice and their appropriate roles in the treatment of a given patient. This enables an integrative approach to patient health care that takes advantage of the best that each has to offer.
Noah has been featured in numerous magazines and publications including Elle, Time Out NY, and was named one of the Leading Acupuncturists of 2005 by the New York Times.


